General Info

What is SHOT Show?

The SHOT Show, short for Shooting, Hunting, and Outdoor Trade Show, is a major annual event held in Las Vegas. It's considered the largest trade show of its kind globally, occupying vast exhibition spaces. Imagine it as the central gathering point for the firearms, ammunition, hunting, and outdoor recreation sectors. A key aspect of the SHOT Show is its trade-only nature. This isn't a public event like a typical gun show; it's designed specifically for industry professionals. Manufacturers, retailers, law enforcement, military personnel, and media representatives are the primary attendees. It serves as a crucial platform for conducting business, introducing new products, and establishing industry trends.

The SHOT Show is renowned for being the place where companies debut their latest innovations. Attendees can expect to see a wide array of new offerings, from firearms and ammunition to optics, hunting equipment, clothing, and outdoor accessories. It provides a preview of what's coming next in these industries. Networking is another essential element of the SHOT Show. It offers unparalleled opportunities to connect with manufacturers, distributors, retailers, and other key players in the field. Attendees can cultivate relationships, form partnerships, and stay informed about industry developments.

Beyond product showcases, the SHOT Show also features educational sessions and seminars. These cover a range of topics, including industry trends, regulatory updates, and best practices for businesses operating in the shooting, hunting, and outdoor markets. The SHOT Show has a substantial economic effect on Las Vegas. It attracts tens of thousands of visitors and generates significant revenue for the city.

The event is owned and run by the National Shooting Sports Foundation (NSSF), which is the trade association for the firearms industry. The SHOT Show is a vital event for anyone involved in the shooting, hunting, and outdoor recreation sectors, and it plays a significant role in influencing the trajectory of these industries.

SHOT Show Statistics

The 2024 SHOT Show had over 55,400 attendees. This was the largest SHOT Show ever held.

2,500 exhibitors at the 2024 show.

Planning SHOT Show for Tornos

January 20st - 21st, 2025

Planning SHOT Show for Tornos Technologies

Pre-show

SHOT Show has been growing larger every year.

My SHOT Show planning:

1) Reserve booth space

2) Coordinate with merged partner (Starrag) with a booth design

3) Order gifts/handouts

4) Coordinate with HQ (Switzerland) to create a video to display at our booth

5) Register staff/exhibitor passes

6) Send out email blasts to let people know that Tornos will be at the show and to visit us at our booth

7) Send out email blast to other exhibitors (which all are potential customers) to let them know that Tornos will be at the show

8) Create flyer for the show

9) Order more brochures/flyers/pamphlets for the show

10) Order raffle prize (used to collect more leads)

Planning SHOT Show for Tornos Technologies

Set-up Time

First time Tornos exhibited at SHOT Show

My SHOT Show planning:

1) Set up backlight stand up sign

2) Set up table

3) Make sure TV and video works

4) Arrange gifts, brochures, and raffle prize to be displayed on table

Planning SHOT Show for Tornos Technologies

During Show

My SHOT Show planning:

1) Collect leads

2) Network with other exhibitors and attendees

3) Analyze if the show is worth to attend again next year (and the following years)

Planning SHOW SHow for Tornos Technologies

After Show

My SHOT Show planning:

1) Tear down the booth

2) Pack up what needs to be shipped back to the office and ship from convention to office

3) Register for next SHOT Show to guarantee a spot

Additional Pictures